Rocky Mountain Liquor celebrates “Dry January”

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Posted at 5:54 PM, Jan 19, 2024

HELENA — “People find that they hit it pretty heavy during the holidays and they just want to mellow out a little bit for a month,” said Jason Sampson, the Front of House Manager at Rocky Mountain Liquor.

During January many people have started taking a break from alcoholic beverages, so much so that the month has become “Dry January” to many.

You may think that the last place you would find us for a Dry January story is a liquor store, but that’s exactly where I was on Friday, January 19.

“For the first two weeks we did non-alcoholic beer, just because there is so many of them and we carry so many and I had some new ones coming in and people we’re really receptive to it so I said I’m going to run with that for another week,” Sampson said.

Rocky Mountain Liquor in Helena is highlighting non-alcoholic beverages that mimic their alcoholic cousins every Friday all this month.

“We’re selling a lot of non-alcoholic beverages. Spirts, beers, wine, ready-to-drink cocktails in cans,” said Sampson.

Rocky Mountain Liquor sells many non-alcoholic beverages and says interest in mocktails and similar drinks is growing.

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“People are really receptive,” Sampson said.

If you missed any of the previous tasting events, there is one more left this month.

Next Friday from 2 to 6 P.M.

“We’re doing spirit alternatives and I’ll be making a couple cocktails. Anybody who is dry curious can come in and check out what we have to offer,” said Sampson.