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Montana Tobacco Use Prevention Program seeks Montana stories

Posted at 10:45 PM, Aug 20, 2018
and last updated 2018-08-21 00:45:48-04

The Montana Department of Public Health and Human Services (DPHHS) is looking for real Montanans to be featured in their new Tobacco Use Prevention Program commercial campaign.

To audition, a person needs to have a real story about how tobacco has impacted their life or the life of someone they know.

The Montana Tobacco Use Prevention Program (MTUPP) administers the Montana Tobacco Quit Line and hopes the auditions will find real Montanans with real tobacco-related stories to feature in an upcoming public health campaign.

“Tobacco use affects real Montanans,” said MTUPP manager Nicole Aune. “We have 1,600 Montanans who die from tobacco related illness every year. It’s a big issue and it’s still the number one preventable cause of death in both Montana and the nation.”

In-person auditions will be held in Missoula on August 21, and in Helena on August 22.

Montanans of all ages are welcome to audition and share their stories.

There is no experience required and video auditions can be submitted via the MTUPP website for anyone not able to attend the live auditions.

According to the CDC, adults and high school students in the state are more likely to use tobacco than the national average.

“We have seen a decline in traditional cigarette use over the past years,” said Aune. “But what we’re seeing now is new tobacco products on the market like e-cigarettes.”

DPHHS data shows that 23 percent of Montana high school students are active e-cigarette users and around half of high school students say they have used an e-cigarette.

“That’s scary because e-cigarettes typically contain nicotine,” said Aune. “Nicotine is highly addictive and also affects developing brains.”

In-Person Auditions for the campaign will be held:

Tuesday, August 21st – Missoula
9:00 am – 4:00 pm
Courtyard by Marriott Missoula – Bitterroot Meeting Room
4559 North Reserve Street

Wednesday, August 22nd – Helena
9:00 am – 4:00 pm
Residence Inn by Marriott Helena – Meeting Room Next to Front Desk
2500 E Custer Avenue
Helena, MT 59602

For more information about the Tobacco Quit Line and other programs offered through MTUPP, click here.