Consider this your official notice: The Hot Light is ON.
Friday marks Krispy Kreme’s 82nd birthday, but the octogenarian doughnut chain has no plans to retire.
To celebrate, it’s inviting everyone to stop in and pick up one dozen original glazed doughnuts for $1—with the purchase of any dozen doughnuts. Basically, you get 24 for the price of 12, plus a dollar.
But why on earth would anyone need to walk away with 24 fried, holey, creme-filled cakes of dough? Isn’t that just a sugar overload waiting to happen?
Maybe so. But consider the upsides:
You’ll be popular at the office. You’ll be everyone’s favorite coworker if you walk into work with two handfuls of doughnuts. Watch your colleagues fight over the last Boston creme—it’ll be worth the inevitable in-store wait.
They’re a ready-made dessert. A stack of doughnuts arranged in a cake shape easily replaces actually baking a cake, so stick some candles in ’em, snap a picture and watch your Instagram cred soar.
They’ll feed a ton of kids. If today’s your turn to be the designated snack provider for your kid’s sports team, look no further than Krispy Kreme. Chances are there will only be enough for every child to eat one, which leaves a few for you to enjoy from the bleachers.
You can wear them, if you don’t mind the sugar. Leave your wedding ring at home? Don’t fret. A holey doughnut can easily double as a fashion accessory should you need it, though you’ll leave your workspace a bit stickier than you found it. And unlike conventional metal wedding bands, these substitutes are edible.
Maybe you don’t have an excuse to score the extra dozen. Krispy Kreme wants your business anyway. It premiered a birthday cake special earlier this week, pumped full of batter and dipped in a pretty pink strawberry glaze.
So consider opening your wallet and heart to doughnuts this Friday. Even if you won’t eat them, someone will. And people love people who buy them doughnuts.