Montana health officials warn of tobacco corporations' advertisi - KXLH.com | Helena, Montana

Montana health officials warn of tobacco corporations' advertising tactics

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The Montana Department of Public Health & Human Services is warning people through TV ads about the tactics that tobacco companies sometimes use to attract young people.

The Montana Tobacco Use Prevention Program launched a new public education campaign addressing the ways corporations target youth through in-store advertising.

Health officials say tobacco corporations spend more than $30 million in Montana each year on advertisements for various cigarette products.

According to the state health department, Montana is home to 900 children under 18 who smoke daily. A 2015 Youth Risk Behavior Survey revealed 50 percent of Montana high school students have experimented with e-cigarettes.

Companies have promoted candy-flavored tobacco products in an effort to appeal to the younger demographic. Opponents said they're entry products for young people to start using harsher tobacco products.

Jennifer Ullman, program manager of the Montana Tobacco Use Program, said, “There are many different policies that can be put into place and right now a lot of the work our program is doing is with the individual communities and counties and some of them are kind of coming up with ideas on their own of how they want to proceed in their own community to make these products less accessible and to protect the children in their community."

To learn more, visit www.react.mt.com

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