Montana is not a state known for being caught up in celebrity culture, and a new report from the team behind the Whisper app has quantified (to some degree) Montanans' relative apathy for at least one part of it: the Kardashians.
The Kardashians are pop-culture staples of reality TV, thanks to their show "Keeping Up With The Kardashians."
The Whisper app allows people to use their mobile devices to post messages anonymously, and to receive replies.
Although the service is considered "secret" to ensure anonymity of users, developers have created a geolocation tool that can track users who opt in to be traced.
Based on the geolocation of tens of thousands of "whispers" posted in 2015, the state that discussed the Kardashian the most in 2015 was New Jersey, followed by California and Delaware.
And ranking dead-last among the states: Montana.
Nebraska and North Dakota ranked #49 and #48, respectively.
An article posted on US Magazine on December 29, 2015, included a portion of the rankings, showing the top and bottom states. The Whisper Twitter account also posted an image of the rankings.
Montana's last-place ranking comes despite a brief flurry of Kardashian-related activity in the Treasure State early last year.
Sisters Kim and Khloe Kardashian and one other person made headlines in February 2015 when a car they were in slid off the southwest of Bozeman Yellowstone International Airport.
Kim's young daughter North West was also reportedly in the vehicle. No one was injured. Kim tweeted a short time later: "Thank you God for watching over us and keeping us safe."
The incident was featured in an episode of the Kardashians TV show several months later.