May 29, 2014 11:48 AM by Erin Schermele
HELENA -- Shodair Children's Hospital in Helena has several sponsors across Montana who make a committment to donate to their organization every year. This year, they are welcoming a new partner, with a new innovative idea: a debit card with a philanthropic nature.
Jess Mosby, Trico FCU business development officer, explained, "We wanted to do something that is different, and unique...and we thought what better way that every time you grab that card out of your wallet...it reminds you, I'm giving back."
Mosby said, "With the CU For Kids debit card, Trico is donating one penny to Shodair, in support of the Children's Miracle Network."
So with every transaction, a penny goes into the pot -- but for Trico CEO Eddie Black, the year- long fundraiser is about much more then money.
Black said, "It became more about raising awareness and doing something ongoing, not a one-time donation, but really a commitment to awareness and fundraising."
Trico first became involved with Shodair a year ago, when they were asked to join other Montana credit unions in a large donation to the Shodair Family House.
Black was pleased to help, and his commitment grew stronger when he met the 2013 Champion Child, Landen Phillips, who suffers from a form of brittle bone disease.
Black caught Landen's contagious spirit and knew he wanted to do more for Shodair: "How do we continue that momentum moving forward? So we developed the Credit Union For Kids debit card...the only one in the country. We worked with our partners to develop the card with the idea that every time our members swipe that...card they are going to think about what they are doing."